Don Quixote Essay

Quixotism is the ability of being caught up in the fable of pursuing some unrealistic goals or deeds. It is a world which is commonly used to describe idealism without looking at the practical side of the act. It is therefore related to â€Å"over- idealism†, something which does not consider the consequences or outcome of what somebody is doing. An act of impetuous person can be described as quixotic. This can be generally described as the ability to maintain ones ideals despite evidence to the contrary. The title character of Don Quixote is a great example of the concept of Quixotism. The prominent questions here are whether Don Quixote is sane or if â€Å"his mind dried up and went completely out of his mind† (2227). The truth is that Cervantes uses the sub-themes of an insane knight, idealism, and devotion to depict other major themes which are complex. That is why the characters exhibit incidents which are surfeit and unforgettable, happenings which are comic and tragic, but tries to present this in a significant manner. This character is actually mentally sound and he is a character who was built by the author, as a way of portraying the Spanish society in the era of sixteenth century. The text is full of quaint humor, and the author uses this in advancing his plot and the themes, which on the other hand comes out from Don Quixote. Don Quixote depicts renaissance in reality and tries to satirize the middle ages chivalric traditions by depicting them as absurd and archaic. This is a noble Spaniard who is being presented as crazy by the author intentionally, and he picks up his role as a good character and actor. He tries to revive the glamour of knighthood which was there â€Å"for the protection of damsels, the aid of windows and orphans, and the succoring of the needy† (2262) and it is evident that Cervantes does not care about the impossible dreams. The character refuses to face reality and the facts of life though he knows that what he ventures into is unrealistic and unachievable. As soon as he had seen the windmills, Don Quixote said to his squire â€Å"fortune is guiding our affairs better than we could have wished; for you see there before you (†¦) some thirty or more lawless giants with whom I mean to battle† (2247). Additionally, his relatives try to take the chivalric romances away as a way of rescuing him because they think that was all that drove him mad. On the contrary, he opts to escape with Sancho Panza whom is believed to be a good deal saner though little learned. The two characters venture into funny dreams but are different in character. According to Don Quixote knights should not complain of any pain because they are meant to bear wounds even when â€Å"their bowels may be dropping out† (2249). On the other hand, Sancho belives that he has to complain about any minor pain as God knows it, â€Å"unless the same rule applies to squires as well† (2249). For Don Quixote life is like a theater and everyone is playing a part in it. Even that life is serious always emotions are playing a big part. Don Quixote’s imagination allowed him to create a vision of a world which was more colorful, exciting, adventurous and poetic. It was for him a way to live a life because as he said: â€Å"when life is done, death takes from each the garb that differentiates him, and all at last are equal in the grave† (2307). He was a man who refused to be unhappy. The average life just got too monotonous for him, but instead of suffering, he did what most people are not brave enough to do. He reinvented his life to make it something that he was joyful living, no matter how crazy it seemed to others, because â€Å"the greatest madness that a man can be guilty of in this life is to die without good reason† (2348).He had always wanted to be a knight and one day he became one. He possessed the courage to follow his dreams, regardless of the judgment of others. The concept of Quixotism has been very well revealed in the text because Don Quixote knows very well who he is, the age he lives in, and he wants to revive the knight- errantry to be an â€Å"righter of wrongs, avenger of injustices, protector of damsels, terror of giants, and champion of battles† (2293). He wants to remain firm on his ideas and believes despite the facts from the parallel side which he knows well. From his quote â€Å"I know who I am, and who I may be, if I choose† (2244), he explains the fact that he is very sane and he knows what he is doing. His insanity is known to him and very intentional just like the character Hamlet in Shakespeare’s work. The author was being creative and exploring on the themes of idealism, which is best seen from Don Quixote character who is a â€Å"flower of chivalry† (2296). He is therefore being quixotic, and Cervantes asks us: do we consider the practicality of the goals we venture into? It is a good text with lessons on the pursuit of unrealistic goals in life. We should not have condescending attitudes towards nonconformists or judge other people, because one man’s genius is another man’s insanity, just as one man’s giant is another man’s windmill.

Critique Oedipus Rex

Yair Lopez Prof. Madara 2/27/2012 Section 07 Critique of Oedipus Rex Is Oedipus Rex one of the most important pieces of literature of all time? This Athenian tragedy was written by Sophocles and was first performed in 449 BC. This piece is about a king named Oedipus who in the course of the story finds out that he killed his father and married his mother.I enjoyed a lot of parts of this story especially when he made the decision you leave Corinth because he was told about the prophecy and when he was worried about the Thebe’s citizens and wanted to do anything possible to end their suffering; however I was not too excited about the ending of the story. The Story began with Oedipus being surrounded by Thebes’s citizens who were suffering because of a plague that was invading their territory. In order for the plague to be gone an oracle said that the murderer of Laius must be driven out.In a long quest to find Laius’s murderer Tiresias, a blind prophet, reveals to Oedipus that he is the one that killed Laius, who is his father, and married Jocasta, his mother. When they finally found out that the prophecy was right, Jocasta killed herself and Oedipus took his eyes off. This would summarize most important parts of this classic piece. One of the things I liked in this story is the decision of Oedipus of leaving his hometown Corinth because he thought that that way he was going to protect the ones he thought who were his parents (942-957).I personally admired this character’s decision because it is not easy to leave your hometown with the people you love for their own safety. If I was in Oedipus’s predicament I really wouldn’t knew what to do. He proved that he is the kind of person that does whatever it takes for the safety of their love ones and a person with the mentality should be praised. This is one of the events I liked the most in this masterpiece. Another event that I enjoyed was when he cared about his citizens and wanted the plague to be over to end their suffering (249-320).Not too many kings are known for their caring and consideration of their own people, but Oedipus proved that he is not the stereotypical cruel king and he wanted to do everything he could to end his people’s suffering. Nowadays we have in some countries presidents that really care about neither the health nor the life of their citizens. In my opinion, in order to be an admirable leader, that person must care about their people jus like if they were their own family and Oedipus in this is the perfect example of an admirable and honorable leader.With leaders like him this this world would be a better place. This event is the one I most like about this story because we don’t see too many king concerning about their people like Oedipus did. In every story there’s a part that the reader either doesn’t like or knows that something could be better. In my opinion, the end of the story could be a lot b etter than what it is. The story ends with Jocasta committing suicide and Oedipus taking his eyes off (1475-1586). During the whole story I was thinking of how will the story end and was impatiently waiting to read the ending of the story.When I finished reading the story I was disappointed and I started thinking in better endings that this story could have. Every story is always recognized in the way it ends because that’s the part that the reader is always waiting for and the whole reason we read the entire piece is to knoe the end of all the drama. With this being said, a better ending of this story in my opinion would transform this from a good to a great literary piece. This was the only thing I disliked about the story, but unfortunately for me the ending is the most important part of the story.In conclusion, Oedipus Rex is a very entertaining and enjoyable piece of literature who could be a little better by just putting more effort and creativity. The answer to the que stion stated in the introduction is that is definitely one of the best literary pieces ever, but the best of all time is too much for it. However, if I has to recommend a book this one will be without a doubt one of my considerations, especially to a politician, even though I know they will be disappointed with the ending of it. Work Cited Page Oedipus Rex. Vol. 1. Ed. Peter Simon. Second ed. New York, NY: W. W. Norton & Company Inc. , 1956. 570-613. Print.

Parity Generator

PARITY GENERATOR Vinti Thakkar Swetha Jain Riddhi Vira TE : B-3 TE : B-3 TE : B-3 Roll no : 0812103 Roll no : 0812106 Roll no : 0812114 Email : vinti. thakkar Email : shweta. mjain Email : riddhi1312 @gmail. com [email  protected] com @gmail. com AbstractSecurity is a prime concern in our day-today life. Everyone wants to be as much secure as possible. An access control for doors forms a vital link in a security chain. The microcontroller based digital lock for Doors is an access control system that allows only authorized persons to access a restricted area. The system is fully controlled by the 8 bit microcontroller AT89C2051 which has a 2Kbytes of ROM for the program memory. The password is stored in the EPROM so that we can change it at any time. The system has a Keypad by which the password can be entered through it. When the entered password equals with the password stored in the memory then the relay gets on and so that the door is opened. If we entered a wrong password for more than three times then the Alarm is switched on. 1. Introductionâ€Å"Password Based Door Security System using Microcontroller† is used in the places where we need more security. It can also used to secure lockers and other protective doors. The system comprises a number keypad and the keypads are connected to the 8 bit microcontroller AT89C2051. This is one of the popular Microcontroller. It has only 20 pins and there are 15 input/output lines. The microcontroller has a program memory of 2 Kilobytes. The microcontroller continuously monitor the keypad and if somebody enters the password it will check the entered password with the password which was stored in the memory and if it they are same then the microcontroller will switch on the corresponding device. The system will allow the person who knows the password and it will not allow who don’t know the password and the system will also show the persons who try to break the protection barrier. 3. Circuit Diagram ExplanationThe Main Part of the above Circuit diagrams is the Microcontroller AT89C2051. The Keypad was the input device and it was connected in a matrix format so that the numbers of ports needed are reduced. The Microcontroller reads a four-digit password through the Keypad. Then the Microcontroller compares the four digit password with the number which is preprogrammed and if it is equal then the Microcontroller will switch on the motor for the door and if we enter the wrong password for more than three times then an alarm will be switched on until a right password was pressed through the Keypad. The Password was stored in the EEPROM and the password can be changed at any time using the same keypad. To change the password dial 1234 –Old password- New Password. The power supply section is the important one. It should deliver constant output regulated power supply for successful working of the project. A 0-12V/500 mA transformer is used for our purpose the primary of this transformer is connected in to main supply through on/off switch& fuse for protecting from overload and short circuit protection. The secondary is connected to the diodes convert from 12V AC to 12V DC voltage. Which is further regulated to +5v, by using IC 78054. Component Details1) Resistor :Resistor is a component that resists the flow of direct or alternating electric circuit. Resistors can limit or divide the current, reduce the voltage, protect an electric circuit, or provide large amounts of heat or light. An electric current is the movement of charged particles called electrons from one region to another. Resistors are usually placed in electric circuits. Physicists explain the flow of current through a material, such as a resistor, by comparing it to water flowing through a pipe. Resistors are designed to have a specific value of resistance. Resistors used in electric circuits are cylindrical. They are often color coded by three or four color bands that indicate the specific value of resistance. Resistors obey ohm’s law, which states that the current density is directly proportional to the electric field when the temperature is constant. ) Integrated Circuits :Timer IC (555) -The LM555 is a highly stable device for generating accurate time delays or oscillation. Additional terminals are provided for triggering or resetting if desired. In the time delay mode of operation, the time is precisely controlled by one external resistor and capacitor. For astable operation as an oscillator, the free running frequency and duty cycle are accurately controlled with two external resistors and one capacitor. The circuit may be triggered and reset on falling waveforms, and the output circuit can source or sink up to 200mA or drive TTL circuits. Regulator IC (LM 7805) -The LM7805 monolithic 3-terminal positive voltage regulators employ internal current-limiting, thermal shutdown and safe-area compensation, making them essentially indestructible. If adequate heat sinking is provided, they can deliver over 1. 0A output current. They are intended as fixed voltage regulators in a wide range of applications including local (on-card) regulation for elimination of noise and distribution problems associated with single-point regulation. In addition to use as fixed voltage regulators, these devices can be used with external components to obtain adjustable output voltages and currents. Considerable effort was expended to make the entire series of regulators easy to use and minimize the number of external components. It is not necessary to bypass the output, although this does improve transient response. Input bypassing is needed only if the regulator is located far from the filter capacitor of the power supply. EEPROM (AT24C02) -The AT24C02 provides 2048 bits of serial electrically erasable and programmable read-only memory (EEPROM) organized as 256words of 8 bits each. The device is optimized for use in many industrial and commercial applications where low-power and low-voltage operation are essential. The AT24C02 is available in space-saving 8-lead PDIP, 8-lead JEDEC SOIC, 8-lead MAP, 5-lead SOT23 (AT24C02) and 8-lead TSSOP packages and is accessed via a 2-wire serial interface. In addition, the entire family is available in 2. 7V (2. 7V to 5. 5V) and 1. 8V (1. 8V to 5. 5V) versions. heck till all keys releasedK2:ACALL DEALAY ;call 20 msec delayMOV A,KEYS;see if any key is pressedANL A,#11100000B ;mask unused bitsCJNE A,#11100000B,OVER;key pressed, await closureSJMP K2OVER:ACALL DEALAYMOV A,KEYSANL A,#11100000BCJNE A,#11100000B,OVER1SJMP K2OVER1:MOV A,KEYSORL A,#11111110BMOV KEYS,ACLR ROW1MOV A,KEYSANL A,#11100000BCJNE A,#11100000B,ROW_1MOV A,KEYSORL A,#11111110BMOV KEYS,ACLR ROW2MOV A,KE YSANL A,#11100000BCJNE A,#11100000B,ROW_2MOV A,KEYSORL A,#11111110BMOV KEYS,ACLR ROW3MOV A,KEYSANL A,#11100000BCJNE A,#11100000B,ROW_3MOV A,KEYSORL A,#11111110BMOV KEYS,ACLR ROW4MOV A,KEYSANL A,#11100000BCJNE A,#11100000B,ROW_4LJMP K2ROW_1:RLC AJC MAT1MOV KEY,#01HAJMP K1MAT1:RLC AK1:CJNE R3,#01H,G1INC R3MOV N1,KEYAJMP KEYBOARDG1:CJNE R3,#02H,G2INC R3MOV N2,KEYAJMP KEYBOARDG2:CJNE R3,#03H,G3INC R3MOV N3,KEYAJMP KEYBOARDG3:CJNE R3,#04H,G4MOV R3,#01HMOV N4,KEYG4:MOV A,N1SWAP AORL A,N2MOV N2,A;HIGHER DIGITSS IN N2MOV A,N3SWAP AORL A,N4MOV N4,A;LOWER DISITS IN N4MOV A,N2CJNE A,#12H, BV1MOV A,N4CJNE A,#79H,BV1CPL L1CLR ALRMMOV COUNT,#00HAJMP KEYBOARDBV1:MOV A,N2CJNE A,#12H, BV2MOV A,N4CJNE A,#71H,BV2CPL L2CLR ALRMMOV COUNT,#00HAJMP KEYBOARDBV2:INC COUNTMOV A,COUNTCJNE A,#03H,HH1SETB ALRMMOV COUNT,#00H HH1:AJMP KEYBOARD;((((((((((((((((((((((((((((((((8. AcknowledgmentsWe wish to express our profound thanks to the people around us who helped make this project a reality. Firstly, we would like to thank Ms. Vidya Daund for mentoring this project, right from the selection of the topic to its completion. Also, we would like to thank the laboratory assistants Bhakti Ma’am and Kiran Sir who have been constantly there for us whenever we were in need and helped us in whatever ways possible. We would also like to thank all those who have contributed towards the development of our project| 2. Flowchart2) Capacitor :Capacitor or electric condenser is a device for storing an electric charge. The simplest form of capacitor consists of two metal plates separated by a non touching layer called the dielectric. When one plate is charged with electricity from a direct current or electrostatic source, the other plate have induced in it a charge of the opposite sign; that is, positive if the original charge is negative and negative if the original charge is positive. The electrical size of the capacitor is its capacitance. Capacitors are limited in the amount of electric charge they can absorb; they can conduct direct current for only instances but function well as conductors in alternating current circuits. Fixed capacity and variable capacity capacitors are used in conjunction with coils as resonant circuits in radios and other electronic equipment. Capacitors are produced in a wide variety of forms. Air, Mica, Ceramics, Paper, Oil, and Vacuums are used as dielectrics depending on the purpose for which the device is intended. 3) Transistor :Transistor is a device which transforms current flow from low resistance path to high resistance path. It is capable of performing many functions of the vacuum tube in electronic circuits, the transistor is the solid state device consisting of a tiny piece of semi conducting material, usually germanium or silicon, to which three or more electrical connections are made. ) Diode :Diode is a electronic device that allows the passage of current in only one direction. The first such devices were vacuum-tube diodes, consisting of an evacuated glass or steel envelope containing two electrodes – a cathode and an anode. The diodes commonly used in ele ctronic circuits are semiconductor diodes. There are different diodes used in electronic circuits such as Junction diode, Zener diode, Photo diodes, and tunnel diode. Junction diodes consist of junction of two different kinds of semiconductor material. 5. Program (Code) :-include REG_51. PDF KEYSEQUP1ROW1EQUP1. 4ROW2EQUP1. 3ROW3EQUP1. 2ROW4EQUP1. 1COL1EQUP1. 5COL2EQUP1. 6COL3EQUP1. 7L1EQUP3. 1;3. 7L2EQUP3. 0ALRMEQUP3. DSEGORG 20HKEY:DS1N1:DS1N2:DS1N3:DS1N4:DS1COUNT:DS1CSEGORG 0000HSETB L1SETB L2CLR ALRMMOV R3,#01HMOV COUNT,#00HKEYBOARD:MOV KEY,#00HSETB COL1SETB COL2SETB COL3K11:CLR ROW1CLR ROW2CLR ROW3CLR ROW4MOV A,KEYSANL A,#11100000BCJNE A,#11100000B,K11;JC MAT2MOV KEY,#02HAJMP K1MAT2:RLC AJC K1MOV KEY,#03HAJMP K1ROW_2:RLC AJC MAT3MOV KEY,#04HAJMP K1MAT3:RLC AJC MAT4MOV KEY,#05HAJMP K1MAT4:RLC AJC K1MOV KEY,#06HAJMP K1ROW_3:RLC AJC MAT5MOV KEY,#07HAJMP K1MAT5:RLC AJC MAT6MOV KEY,#08HAJMP K1MAT6:RLC AJC K1MOV KEY,#09HAJMP K1ROW_4:RLC AJC MAT7MOV KEY,#0AHMOV COUNT,#00HMOV R3,#01HAJM P KEYBOARDMAT7:RLC AJC MAT8MOV KEY,#0BH;for 0AJMP K1MAT8:RLC AJC K1MOV KEY,#0CHDELAY:MOV R1,#50REPP2:NOPDJNZ R1,REPP2RET;((((((((((((((((((((((((((((((((END6. Conclusion7. ApplicationOur electronic door lock performed as expected. We were able to implement all of the functions specified in our proposal. The biggest hurdle we had to overcome with this project was interfacing the micro controller with the hardware components. We feel that this electronic door lock is very marketable because it is easy to use, comparatively inexpensive due to low power consumption, and highly reliable. This door lock is therefore particularly useful in applications such as hotel room door locks, residential housing, and even office buildings.. 9. References 1) Microchip, AT89C2051 Data Sheet, Microchip Technology Inc. , 2003 2) Arrick Robotics, â€Å"Driving High-Power Loads with a Microprocessor,† 2005,

Two different social networking (Snapchat and Instagram) Essay

Two different social networking (Snapchat and Instagram) - Essay Example First of all, the main distinctive and unique feature of the service is that the picture a person wants to share with a friend is saved on the service only within 24 hours. After this period the picture is being deleted from Snapchat and nobody is able to see it anymore. Also, once a friend gets the photo he can observe it maximum for 10 seconds after this the picture disappears. As for design possibilities of editing pictures Snapchat has not that many functions. The only way user can make the picture is to take it right from the camera provided by the app, he can also add some text or paint something on the photo taken right away. The service has only one communicational function, which to share pictures with friends without possibility to save the pictures or comment (and like) them afterwards. Thus Snapchat is truly a kind of chat that provides its users with possibility to share their photos with saving a high level of privacy. Instagram is the social network whereby internet users can share whatever pictures they wish to share with their followers. Instagram users can either take a photo and post it right away or post any picture from their camera roll. The pictures are being saved on the service for unlimited period of time and the person’s followers can look at them any time they want unless the owner of the profile deletes them by oneself. The way of usage of the app is also different from Snapchat. After choosing a picture a user intends to post he can edit it in multiple ways like using filters or in a manual way. The posted pictures are being showed in a common newsfeed of the user’s followers and they can like it and comment, which makes the application more adapted for open communicational possibilities. If user wants to save a picture, he can visit the other user’s profile and save it print screening the picture he likes. The service is definitely less private, as it allows u sers to steal others’ pictures from their

Buy USA Essay Example | Topics and Well Written Essays - 750 words - 1

Buy USA - Essay Example This Commercial Service Trade professional helps the US companies across the globe to increase sales or start exporting in new emerging global markets. The services of Commercial Service include trade counseling, business matchmaking, and market intelligence. Trade data helps the US organizations to identify the potential global markets in order to target exporting efforts. The organization can measure the size of business market for their goods and services. Moreover, it helps the organizations to develop an effective pricing strategy to survive in the competitive global market. Industry pages are regularly updated by several potential commercial specialists around the globe. It helps the organizations to check the industry updates. On the other hand, webinars help the exporters to understand export regulations of several countries. Before starting of new business, it is important for the organization to develop an effective market entry plan. They need to conduct an effective marke t research. It will help them to learn about the potentiality of the specific products and services in a given international market place. The organizations can access the United States Commercial Service Market Research Library. ... Several trade events include seminars and webinars while the fundamental principles of exporting helps the organizations to organize face to face meeting with their business partners and customers. The United States government provides several important resources to the exporters. It helps them to identify potential business leads. This Export.gov Trade Guide Database includes time sensitive leads, pre-screened leads and government tenders. The MCC is a government corporation of United States. This Millennium Challenge Corporation was designed to work collaboratively with some underdeveloped countries. This Millennium Challenge Corporation depends upon a key principle that helps to provide global aid in order to reinforce economic freedom, effective governance and public investments. However, it has been identified that the Export.gov is trying to help the exporters to increase their business competencies in global market place. Discuss how you would leverage two (2) resources in the short term and two (2) that could be used for long-term planning. Influence of the United State government, vast global network and effective business contact will help the exporters to leverage their knowledge. The organization can use international sales and marketing strategies and international financial strategies as their short term resources. The US organizations can access online resources. It will help them to get customized counseling. The organization can develop their international business plan and strategy. This short term resources will help the organizations to target potential international market. Moreover, through this resource the organization can

Rewiring in higher education Essay Example | Topics and Well Written Essays - 750 words

Rewiring in higher education - Essay Example Globalized education has moved forward 100%. This constant growing and advancements have made it mandatory for colleges and universities to have to rewire and fit the changing needs. Professors now have to adapt to new classrooms. These classrooms are virtual and require a different approach to learning. This approach is also known as distance learning. Teachers are now able to teach to students in an online setting. Teachers now must set up new curriculums that are able to be learned online. This globalized learning is highly accepted by teachers because the students are able to access more forms of education.There are problems that come from globalized learning. There are issues with plagiarism and cheating. In a traditional classroom setting, students are able to be physically seen by the professors to ensure it is actually them doing the work. In a changing education environment, it is harder for professors to know students are doing the work without actually seeing them do the w ork. This change makes the work of the professors harder than before. In globalized colleges and universities, the professor has to get to know the student without actually seeing them. Professors are required to learn each students writing style and get to know the student through writing. Since the start of distance education, professors are aware when a student is cheating. Universities have developed programs that search for plagiarism. Programs have been developed that are similar to â€Å"authenticate†.â€Å"ithenticate†. (Judson2004). The programs match words and phrases to a database of processed words and phrases. If the words and phrases match up then the professor can look over both of the materials and decide whether or not the paper has been plagiarized. Techniques like this are a must for colleges and universities to meet the needs of students. Colleges and Universities have set up online libraries. The online libraries assist the student in obtaining inf ormation from all around the world. The information in the online libraries

Single Mothers and Minimum Wage Research Paper Example | Topics and Well Written Essays - 1750 words

Single Mothers and Minimum Wage - Research Paper Example The single mothers are forced to enter the competitive job market and it has been seen that they face many problems related to the jobs and wages. It has been proved those single mothers who are working in low wage jobs are often face many real time hardship than the people who are dependent on welfare. (Mooney et al; 2008, p, 240). Single mothers and minimum wages: Wages or the earnings are the fuel of the family which keeps the family running smoothly. In a normal dual-parent family a husband and a wife both earn to have a smooth life. In many cases it has been seen that in a family the female is the bread earner and the husband looks after the kids and the household choirs. However, in case of the single mothers the work pressure is double as they have to look after the children in the house as well they have to earn to feed the kids. So, as far as the single mother is concern they have to earn moderate income in a smaller time to handle both the pressures. There are many initiati ves taken by the governments or the local communities to help these women by eradicating the pathetic effects of minimum wages. There are some policies which are favorable to these communities because the unfortunate children. Most of the policies are concern with the poor children living under the poverty (Neumark, and Wascher, 2008, p. 151). However, if there is one community which has got special attention for most of the policies related to the wages and social security is the community of the single mothers. The group of the single mother has got especial attentions towards the effects of the minimum wages (Neumark, and Wascher, 2008, p. 151). The strong initiatives towards the welfare of the single mothers started in 1996, this initiative given a strong... This paper approves that the community of single mother is consisting of women from different culture and different religions and they speak different languages. To unite all of these people are not an easy job. The cultural diversity is a big problem. Some rituals are accepted by some people and at the same time some people do not accept the facts and they try to protest also sometimes. Most of the African-American single moms are Christian and Muslims. The main learning from the work is the implementation of the nonracial behavior within the community. This paper makes a conclusion that the community for the single mothers is a functioning body which has many numbers of women who are mentally and financially tortured. The main aim of the community development members should be to heal the pain of these poor women. It can be said that being a single mother is very much hazardous to mental health. The motivation is the only healing to these poor women. They have faced many problems in finding jobs to feed their children and on the other side many of them have faced physical torture from their husbands. Canadian research the researchers have found that single mothers go through more psychiatric illness than that of the mothers in two-parent families. The researchers also found that after they have become single mom their mental condition started changing irrespective of the financial problems.

Choose an allied health profession Research Paper

Choose an allied health profession - Research Paper Example EHOs prevent, investigate, consult, and spread awareness in the community about the importance of maintaining a safe and healthy environment and avoiding health risks. EHOs display a firm understanding of risk assessment, microbiology, food science, environmental technology and science, knowledge and skills about tracing the communicable diseases and controlling them, and study and implementation of legislation associated with environment and public health. EHOs work together with the ministries of government like the Ministry of Agriculture, the Ministry of Environment, the Ministry of Health, businesses, local municipalities, community agencies and individual community members. The main role of an EHO is to protect the health and safety of the public. EHOs have been traditionally known as sanitary inspectors and inspectors of nuisances. Titles for this job that exist presently include public health officer, and health official. State health authorities or local governments employ t he environmental health professionals to help them enforce the standards of public health. Many EHOs are also employed in the military as well as in the private sector. Jobs related to EHOs that can be found in the advertisements include services of inspection and enforcement, investigation of communicable disease, community planning, environmental health consulting, training in the course of food safety, planning of sewage disposal system, pest control, air quality monitoring, and noise control. EHOs work in a variety of settings. For example, when they have to work as Navy Environmental Health Officers (EHOs), they are required to have a bachelor’s degree at minimum. They are required to prevent and achieve control over the diseases in the populations of Navy and Marine Corps. They are expected to conduct the investigation of ongoing diseases, identify useful methods for the assessment of health-threat, and recognize potential dangers along with developing the countermeasur es for the threats. In the job of Navy, an EHO may be â€Å"[p]roviding guidance to Commanding Officers, Operational/Joint/Coalition Force Commanders and Installation Commanders on food safety, water and wastewater safety, communicable disease control, risk communication, and epidemiological/biostatistic methods of assessing threats† (Navy, n.d.). They have to do considerable amount of fieldwork and many of them are required to travel frequently. Working hours for EHOs are long and irregular. They have to inspect the places and equipment with respect to the standards of health and safety. In the US, the National Environmental Health Association (NEHA) offers the environmental health credentials. â€Å"Founded in 1937 by practitioners who wanted to establish a standard of excellence for the profession, that standard has come to be known as the Registered Environmental Health Specialist or Registered Sanitarian (REHS/RS) credential† (NEHA, 2013). Recently, NEHA has added a computer testing along with a process of online continuing education submission. Numerous professional organizations are conducting research and contributing to the development of the EHOs and through them, the whole society. The Environmental Health Officers’ Association (EHOA) is one of such professional organizations whose objective is promotion of the environmental health and education of the public regarding the issues of

History paper 1 Essay Example | Topics and Well Written Essays - 750 words

History paper 1 - Essay Example Of course, the journey was possible because the proclamation line of 1763 was a law that proved difficult to enforce when most colonialists questioned why their movements would be impeded. The spirit of revolution came with the expansion to the west which offered some of the most productive lands (Tocqueville 31). My father wanted a rich and bigger farmland given that we were family of seven children. He also wanted to change the way he made a living. Journeying westwards was the answer to his prayers since he wanted to settle us comfortably in a new and cheaper land. In addition, my rich uncle, Benjamin Woodruff, had migrated to the West before, making it easier for my father to learn of his journey and success. My uncle was one of the firm believers that building colonization schemes were helpful so that the poor people who migrated to the West would provide cheap labor. As a young 12-year-old boy, my father and three brothers left me in charge of the wagon for a short while they scouted the emigrant road to check if it was safe from thieves and hostile Indian tribes. My sisters and I piled everything that we owned in the Canvas wagon and the hand carts and waited for my father and brothers to return. We used a route that stretched across the river and the short-grass prairies. Life along the trail was not as pleasant as I expected. My father had told my mother the previous day that we would have to walk at least 25 miles a day in daylight to avoid attacks from grizzly bears and other wild animals on the trail. My father and brothers all had guns. Among all the other families on the caravan, we had more guns which made or journey safer. Several months on the trail were shocking enough show me that this was not a journey for the faint hearted. Back at home, my friends had told me through letters that malaria and cholera were some of the diseases that killed people on their journey. I had always thought it was a

(Economics) Explain, using appropriate diagrams, how markets function Essay

(Economics) Explain, using appropriate diagrams, how markets function and the mechanisms which bring about an equilibrium price. To what extent do u you agree w - Essay Example A market system is necessary to convey the decisions made by buyers and sellers of products and resources". Independent economies and enterprise organizations form a private sector, and the state forms public sector. In spite of the fact that the market is self-regulated, the state takes measures on its regulation: establishes a marginal level of the prices for the certain goods and services, a minimum level of wages, limits a competition in the separate markets, etc. Buyers forms demand for the goods and services. Hence, constantly increasing needs form the demand. In the economic theory there is a standard definition of demand. Demand is ability and desire to purchase goods and services. It is influenced with some factors (non-price factors): tastes and preferences of consumers, quantity of buyers in the market, the prices for the goods-substitutes, and a level of income of buyers, consumer expectations concerning the future prices, income and presence of goods. The price of the goods and quantity of demand for these goods are inversely proportional quantities. Economists name this the law of demand. That is the higher the price of the product, the less the consumer will demand with other things being equal. Manufacturers make the goods and services, which they consider it is possible to sale in the market. Set of commodity producers provides to people the satisfaction of their solvent demand, that is forms the supply. The supply is desire and ability of manufacturers to give the goods for sale in the market. Ability to give the goods is connected with use of the limited resources, which are not always enough to satisfy needs of all people. Thus, the supply is a quantity of the goods and services, which a seller wishes and able to sell. That is the law of supply states, the higher the price, the larger the quantity supplied, all other things constant. Thus, in the market, on the one hand, there are

Privacy and Confidentiality in the Electronic Medical Record Research Paper

Privacy and Confidentiality in the Electronic Medical Record - Research Paper Example However, the implementation of ERM is hindered by patient concerns over their privacy and confidentiality of their information and data. The present IT solutions have failed to satisfy the patients’ privacy and trust issues in the medical records. This research looks at the privacy and confidentiality issues in Electronic Medical Records. Table of Contents Acknowledgement 2 Abstract 3 1Introduction 5 1.1 Background Information 5 1.2 Problem statement 6 2 Linking the existing Medical Records 7 3Electronic Medical Records 7 4 Benefits of EMR 8 5 Electronic Medical Record Privacy and Trust 9 6 EMR Privacy 10 7EMR Trust 11 8Preventing the privacy-violating Inferences in the EMR 12 9 Conclusion 13 10References 14 Baatarjav, R. (2010). Privacy management for EMR. Proceedings of the 4th International Conference on Information Systems Security, Hyderabad, India, 16-20, volume 5352 14 1 Introduction The use of electronic medical record keeping has resulted to increased interest in eval uation of the past records of the patient aimed at improving healthcare delivery. Such research has been using the patient data but then the issues of confidentiality and trust seem to be an issue that has not yet been handled in the studies. It is true that EMS is now a new evolution in the healthcare sector. The use of EMS gives several benefits to the patients, to the public health system and the government (Mark, 2003). There has been an increased use of EMS over the world, but further use and implementation of the concerns affected this project on privacy, trust and confidentiality issues. It is true that the present IT solutions have failed to ensure patient security and their privacy desires, and ensure that the medical data can be trusted. This study looks at the privacy and confidentiality issues in the electronic medical record. This study will cover the most important issue in electronic medical records, the issues of privacy and confidentiality of personal health informa tion. To this date, it is known that the increased development of information technologies has resulted to certain changes in the healthcare system medical records (George, 2010). 1.1 Background Information Personal information is a valuable entity in a person's life, and its value has been increasing tremendously. The individuals who are to be in control of their information value the source of such personal information and value the control of the personal details since such details make one to be uniquely identified. The user's personal information also gives evidence of the value of such information through increased knowledge (Enhydra, 2011). The healthcare information is one of the most sensitive information of a human being that should not be easily disclosed to a third party. This is because such information contains an individual's intimate details and their health conditions that would result to stigmatization if it is disclosed. Such information cans be described as an in dividual's â€Å"biographical core of personal information† (Bell, 2005). Tremendous studies have shown that the value of human personal health information can be seen at the time of interaction of the patients with their healthcare providers. Day in day out, thousands of patients share their personal information with their health care providers for diagnosis, care and treatment. Such information is usually collected and stored by other health care prov

Managing Knowledge and Learning Essay Example for Free

Managing Knowledge and Learning Essay Managing Knowledge and Learning at NASA and the Jet Propulsion Laboratory Summary National Aeronautics and Space Administration (NASA) was established by Congress on October 1, 1958, in order for the United States to keep up with the technological advancements achieved from former Soviet Union’s successful launch of the Sputnik (1957). The Apollo Era-Mission had risen from the support of John F. Kennedy’s goal, which was â€Å"landing a man on the Moon and returning him safely to Earth. † Prioritization at NASA evolved into the center’s motto of â€Å"Faster, Better, Cheaper† (FBC), which was mandated in the Goldin Era beginning in 1992. NASA shifted priorities from: 1) performance, 2) schedule and 3) cost to 1) increase mission performance, 2) cut cost and 3) work force reduction. However, this reform was not as successful as planned. From 1992 and 2000, six of 16 FBC missions failed. To address concern of the impact of failed missions and impending retirements of many of the most experienced NASA employees, Congress enforced that the agency search for the solution to Knowledge Management (KM) and promoting learning initiatives at NASA-JPL. NASA’s KM tools were mainly IT systems of Internet-based databases and portals for ease of lessons. The NASA KM crisis was attributed to the organization’s inability to document experiences of failures and successes of missions or projects; ultimately incapable of capturing the â€Å"experiential knowledge† from expert engineers and scientists. In addition, this lack in KM was due to â€Å"privatizing knowledge† and promoting creativity, that stemmed from NASA’s culture where competition among centers for projects and funding was the norm. Several KM Initiatives were developed including project libraries for document and data management, developing standards, establishing databases to find experts, ask technical questions, and to capture history and legacy reviews. 1) What were the pros and cons of the â€Å"Faster, Better, Cheaper† model? How might outcomes (both positive and negative) of projects executed with this model impact NASA’s stakeholders, i. e. Congress and the general public? The â€Å"Faster, Better, and Cheaper (FBC)† objectives were to cut cost and maximize mission performance. There were several advantages of the FBC reform. FBC allowed compressed development and launch schedules that lead to an increase in the number of missions. Mission time could be reduced from decades to a few years. The number of NASA projects increased from four to 40 under the FBC model. An increase in mission projects was thought to lead to additional discoveries so that NASA could gain further wisdom and space knowledge. FBC missions were changed from one big project to multiple smaller projects. Dividing the program into smaller projects helped to minimize the pressure and stress on the team if a mission failed. Furthermore, one mission failure did not consequently lead to the failure of the entire program. FBC practice allowed senior managers more freedom to implement FBC the way they found fit which promoted creativity and autonomy among senior managers. FBC also reduced the cost of each mission and NASA’s overall budget. For example, the Mars program budget was reduced from one billion dollars to $260 million. There are numerous disadvantages of the FBC reform. Applying the FBC model could lead to more mission failures. During the FBC era, there were 6 failed missions out of 16 FBC missions. Cost and schedule constraints, insufficient risk assessment, planning, and testing, underestimation of complexity and technology maturity, inattention of quality and safety, inadequate review processes, engineering, under-trained staff, poor team communication, and design errors all attributed to NASA’s mission failures. Projects conducted â€Å"faster† does not allow for adequate documentation, time for redlining the project, and recording lessons learned from one mission to the next. This could result in repeated mistakes that could be avoided by future missions. Missions carried out faster do not allow time for mentorship and sharing of knowledge. Also, the term â€Å"better† was not properly defined and was open to interpretation, which may negatively impact maintaining standard procedures and processes. The results of the FBC vision could impact NASA’s stakeholders in several ways. The increase in smaller successful missions would alleviate the risk of one large failure, although any failures will have a negative impact on stakeholders. Congress could be discouraged to provide support and funding for major space programs if they fail but might be more likely to fund smaller missions. The public could either lose or gain confidence, support, and belief in the space program depending on the magnitude of success or failure. FBC mission are less expensive which would decrease NASA’s budget and help satisfy both Congress and the general public by reducing the need for extra taxation by Congress and collection of taxes from the general public. 2) Why was the Mars Pathfinder project so successful? Explain how Anthony Spears management style impacted future missions. Project management was the key to success of the Mars Pathfinder project. It began as an experiment to test the validity of the FBC reform mandated in 1992 when Daniel Goldin was assigned as the new administrator of NASA. A clear and specific plan for the Pathfinder mission was laid out in the beginning and followed through until the end. Analogous to the success of Cisco’s ERP implementation, Anthony Spears, an excellent manager and thought leader with years of experience at NASA, gained the support of top management and the JPL institution (Spears, 1999). Spears developed a unique balance of an advisory committee of experts to support and guide the difficult project, while he recruited talented, yet naive, energetic youngster’s to do what some more experienced people thought impossible. As Spears writes in his lessons learned report it was â€Å"†¦a blend of bright, ambitious youth and scarred old timers, each challenged and empowered, all working each issue together † (1999). Together, they created a team that bonded and worked together successfully. Spears’ goal was not only the success of the Pathfinder project, but of the FBC program success, unlike the vision of future project managers. The success of Pathfinder did not translate well in future FBC missions. Risk management and testing were important to the Mars Pathfinder success. While the Mars Pathfinder team worked together successfully, the younger players went on to think they were great project managers themselves, but still hadn’t learned enough to manage their next missions successfully. In future FBC projects, some reasons for failure were poor team communication, inadequate or under-trained staff or insufficient testing in 70% of missions and insufficient risk assessment and planning on 86% of missions (exhibit 4). 3) One of the major issues in this case is the retirements of experts. Why is this a problem for NASA? Would it be less of a problem in a different type of organization? Suggest immediate steps that NASA could take to mitigate the problem. Explain your choices. By 2006 half of NASA’s workforce was eligible for retirement which could lead to a major loss of knowledge, especially tacit information, diminishing the collective wisdom of the organization. A senior manager at NASA states, â€Å"we have no formal process for transferring knowledge† from thought leaders to new managers and IT systems had not yet been sufficient in transferring â€Å"experiential knowledge† to the younger generation. Unfortunately, this would be true in many organizations unless they had sufficient knowledge management systems in place and a culture where sharing knowledge was valued and encouraged. In order to mitigate the problem of losing their knowledge base, NASA not only needs to continue to implement their KM strategy, but truly change the culture. Experienced project leaders and Subject Matter Experts (SMEs), such as design engineers, should openly share their knowledge and not just when asked for it. I support several of the planned KM initiatives such as the capture of information by improving documentation, development of an enterprise web-based portal, and the Knowledge Sharing Initiative (KSI) aimed at changing the companies’ culture. In addition to these activities, an exit strategy could be developed for retiring employees where they must follow standard procedures for employing case-based reasoning in an online database employing a searchable classification system. Additional knowledge could be disseminated by those eligible through training sessions. A reward system should be coupled to these exit requirements and could be increased if the employee decides to be available in the Expert Connections directory of SME’s that could be contacted for support after they leave. New positions might need to be created for dedicated knowledge managers such as Chief knowledge officers. It’s also possible that NASA could obtain some replacement of lost experts by collaborating with space programs in other countries. Collecting the information from experts must be coupled with management support of a corporate wide schema to store the data, methods of dissemination, and apply the information to ultimately make better decisions on projects that involve risking people’s lives. 4) Jean Holm had two options she could choose from: 1) upgrade the IT systems or, 2) change the culture. Which would you choose and why? Is there a third option? Explain your answer. In order for Holm’s to truly have a successful knowledge management system in place, implementation of a hybrid system should be in place; enforcing both upgrade to IT systems occurring simultaneously with changing the private culture into a shared one. Integration of both, changing the culture and IT upgrades will be a lengthy process so it would be critical to first strategically plan for cultivating and managing formal processes for knowledge transfers. Implementing formal processes such as required protocols, reports, standard operating procedures (SOPs) and work instructions for each mission or project should be enforced from every high-level management as it might help with the KM transfer crisis. Once every item has been completed by the high-level management it would be placed into the appropriate IT systems database in conjunction with the integration of the required knowledge management video synopsis from experienced engineers and scientist who exit the centers. Curriculums would be in place with learning modules with specific need encapsulating these protocols, reports, SOPs, work instructions and video synopsis would then be posted on the intranet, ready for the potential novice engineers and scientists entering the NASA work force; making the system more enriched and meaningful. 5) President Obama is implementing changes to NASA’s charter, which will create new ways of funding/executing projects than NASA is used to. Do a little online research. Do you agree or disagree in this change of direction? Explain. Caution; this is not to be addressed as a political issue) The Obama administration’s new NASA charter includes a couple of key parts: A) In February 2010, the Obama administration canceled the Constellation Program, which was started by former President George W. Bushs administration in 2004. This program aimed to put US astronauts back on the moon by 2020, for the first time since the final Apollo mission. B) In April 2 010, Obama proposed increasing NASA’s overall budget by about $6 billion over five years and shifting NASA’s aim for manned space program to Mars (from the moon). By the mid 2030s, I believe we can send humans to orbit Mars and return them safely to Earth. And landing on Mars will follow, he said. C) He also challenged the commercial space industry to take up the routine tasks that NASA would abandon – such as ferrying astronauts to and from the space station. I do not agree with him on the part A and Part B of the new charter. The Constellation Program is already 5 year old, and has spent $9. 1 billion. It has already made significant progress and will help America maintaining its space leadership position over Russia and China. On the other hand, I think that it will set a foundation for manned space mission to Mars. Obama’s vision of manned mission to Mars by mid-2030 does not seem realistic to me as he has not talked about its technology feasibility. However, I do agree with his plan’s Part C. I think that it will significantly reduce the cost for transporting people and cargo to and from low-Earth orbit, and might induce the rise of a true space economy.

Fashion buyer

Fashion buyer Introduction Fashion buyers role is to monitoring the development of a product range targeted at a specific market group and price range. In a small company, buyer may also be involved in the creative and technical areas of developing a product, therefore one criteria to be a buyer is to have product knowledge. The goal of buyer is to deliver consumers a garment with satisfactory in appearance, fit, comfort, quality and price. Technology is said to be the â€Å"foundation of all jobs within the fashion business†. Indeed, technology is extensively used in different processes in the textile pipeline, from fibre to clothing and to consumer. For hundred years, development of fibres and fabrics with specific functions and machineries has been heavily dependent on technology. Digital systems such as CAD are introduced to the design and product development processes. Technology is also essential for communication between retailers, manufacturers and consumers. This study is to evaluate the performance of fabrics during manufacture and use, processes involved in the creation of a garment, the impact of human measurement on the provision of adequate sizing and how CAD system is applied in the stages of product development and visualization and to analyze how technology influents fashion buyers decision on range planning. Creation of garment Before production of garment takes place, the stage of design, product development and sourcing should be completed and provided that all the materials have arrived. There are several processes encompassed in the creation of a garment; beginning with spreading and cutting fabrics, sewing, wet processing and finally applying pressing. Generally before cutting, fabrics including body and interlining, need to be spread and or pre-washed if required, can then be cut into parts and panels, which spreading and cutting can be done by computer-controlled machinery in mass-production and manually for sampling. Spreading is defined as the process of â€Å"superimposing lengths of fabrics on a cutting table† by Glock and Kunz (2005, 402), and â€Å"fabrics may be spread face up, face down or face to face† for there are directional fabrics such as velvet, corduroy and fake fur, even with one or two-way prints and stripes, depending which direction they are viewed and it is important to be distinguished as this will affect the aesthetics of the finished product. Applications of interfacing, which is defined by Frings (2008, p164) â€Å"is a layer of fabric placed directly under the garment fabric for structuring and support†, may be required in different parts such as waistband and pocket openings of a garment especially tailored, helping to maintain shapes and eliminating damages on fabric from radical stretching. Interfacing is also one example of trimmings, and â€Å"use of trimmings varies with each segment of the industry.† (Frings, 2008) Functional trimmings such as elastics and zippers are widely used in sportswear, and decorative trimmings such as embroidery and buttons may be used in childrens wear making the products look more attractive. Stitches are applied to assembling the parts and panels together into pieces. According to British Standard 3870-1:1991, stitches are divided into 6 classes. Class 100 Chain stitch: Brown and Rice (2001) indicated it is flexible but also unravels easily by pulling one end of the thread, mainly used for making button holes. Class 200 Hand stitch: mostly for decorative uses Class 300 Lock stitch: widely used in industry with no problem of seam grin, but puckering, however, more secure and good for setting zippers and pockets. Class 400 Multi-thread chain stitch: can be combined with Class 500 integrating safety stitches with stretchiness. Class 500 Overedge chain stitch: widely used in knitwear industry due to its extensibility Class 600 Covering chain stitch: very extensive and strong and used especially for knitted fabrics. There are variations of stitch types providing different level of functional performance, comfort as well as attractiveness and decision on which types to use is determined by the type of fabric used and purpose of the end product. For example, the combination safety stitch 401.503 is most commonly used for security and neatens the cut edges of both knitted and woven fabrics; hand stitching using thick, colourful threads is very decorative especially for childrens wear. However, sewing faults such as seam puckering and grin, even damages on fabrics may be caused by insufficient use of stitches, thread tensions and machine needles. Moreover, it is mentioned by Chuter (1995, p136) â€Å"a mismatch between thread and fabric causes puckers on washing†, especially for products need to undertake wet processing as a finishing, therefore choice of thread has to be careful particularly in a product designed with decorative stitches, because it cannot be mended once the damages are mad e unless taking out all the seams and start sewing again. The principle of pressing is defined by Cooklin (1997) that is to remove creases from a garment by application of heat, steam and pressure, in order to create a desired final appearance of a product. Pressing may apply during the process of assembling to open seams, or press a hem. However, condition of pressing varies from different fabrics; for example, cotton and linen fabrics requires a hot iron, and can be pressed on the right and the wrong sides, whereas fabrics made from synthetic fibres require a cool iron or they will melt under too much heat. Process of pressing should be held by experts avoiding damages on products. From fibres to fabrics Textile fibres are the basic unit of a garment, contributing to aesthetics, durability, comfort and appearance of a garment. Fibres can be divided into 2 categories, natural and man-made. Natural fibres come from plants consisting of cellulose and animals consisting of protein; cotton, flax, wool and silk are the most commonly used in knitting fabrics. All natural fibres are spun into staple, short fibre yarns (except silk, a filament, long fibre yarn) through specific spinning system accordingly (See Figure 4). Yarns can be twisted into 2 directions: Z for cotton and linen and S for woolen and worsted. It is clarified by Elsasser (2005, p113) that â€Å"twist direction does not affect quality in single yarns.† Man-made fibres, also called manufactured, mentioned by Eberle (2004) can be classified further into cellulosic and synthetics, such as viscose, polyester and nylon, are produced through technology from chemicals (petroleum) and natural sources (wood) that cannot be used in original form, and then into yarns. Elsasser (2005, p14) stated that â€Å"Science and technology have allowed people to create fibres to meet specific end-use applications. For example, the nylon used in auto mobile tired is very different from the nylon used in hosiery.† Several man-made fibres are produced to be substitute of particular natural fibres due to economical and environmental factors; for instance, viscose, a manufactured (regenerated) cellulosic fibre made from natural fibres to chemical solution then extruded through spinneret, is also called â€Å"artificial silk† (Elsasser, 2005) for its fineness and luster and it is very much less expensive than silk; acrylic, a synthetic fibre, ha s properties closely resemble those of wool. Subsequently man-made fibres are spun and twisted into filament yarns by different spinning systems according to fibre type, such as melt spinning, dry spinning, wet spinning (see Figure 5) and many others, which can then be constructed into fabrics and used in wide range of apparels. The most common methods of forming a fabric are weaving and knitting, however non-woven fabrics are also widely used in textile industry. Woven fabrics are constructed in an interlacing structure with 2 sets of threads, which is firm and strong with the least stretch; three basic weaves are plain (e.g. chiffon), twill (e.g. herringbone and denim) and satin. Whereas knitted fabrics can be made by machine and hand, are formed with an interlocking structure in weftwise or warpwise direction by loops of threads, allowing significant stretch and drape but can easily lose shape; three basic knits are single jersey, rib and purl. â€Å"The structure of a fabric, or how it is fabricated, affects its aesthetic and functional performance.† (Brown and Rice, 2001) As well as the structure, fibres carrying different properties determine the performance of a fabric, and thereby different end uses. Elsasser (2005) suggested properties of a fibre maybe classified as physical, mechanical, chemical and environmental. â€Å"Physical properties are properties that can be evaluated with the naked eye or with a microscope† (Elsasser, 2005, p14) including cross section (see Figure 7), covering power, hand, luster and pilling propensity. Abrasion resistance, dimensional stability and resiliency are examples of mechanical properties of that can be determined under textile testing procedures. For example, cotton is soft and comfortable, which can be knitted into a lightweight single jersey fabric making into underwear or a heavyweight denim fabric making into jeans; polyester has a high level of resistance to crea ses and water, it can be knitted to make sportswear, outerwear. â€Å"Chemical properties of a fibre determine how it will react when it is exposed to the many substances used in production and in cleaning (Elsasser, 2005, p22) including absorbency and flammability. Environmental properties are the sensitivity of a fibre to climate and insects. â€Å"Most authorities agree that the colour or printed design of a fabric is the most important factor in the customers decision to purchase apparel of furnishings,† expressed by Elsasser (2005, p172). Brown and Rice (2001, p183) mentioned that â€Å"fabrics can be dyed in the fibre, yarn, fabrics, of garment stage† by dyeing and printing. Dyeing is to be processed by soluble colourants penetrating colours to the core of fibres, and printing is adding colours onto fabrics by pigment, insoluble colourants. There are always some instinctive disadvantages of fibres such as cotton wrinkles very easily; combination of fibres knitted into fabrics is one way of offsetting, at the same time enhancing the fabric with better function and performance. For example, polyester is blended with cotton to provide a certain level of crease resistance to a fabric and improve durability; viscose blending with cotton providing a silky appearance. â€Å"Finishes give textile products properties they do not possess naturally† said Elsasser (2005, p189). Besides blending, weaknesses of fibres maybe overcome by mechanical and chemical finishing processes modifying surface, wearing properties and aftercare. Mechanical finishing includes calendering, raising, cropping and compressive shrinkage, which require machinery to achieve. Chemical finishing includes mothproofing, crease recovery, anti static, flame retardant. Calendering is often applied for a smooth surface if the fabric needs to be printed; moth proofing is most likely to apply on woollen products as a finish. Consumers become more concerned about the quality of textile products nowadays, quality of a garment can be controlled by inspecting raw materials and finished products; a set of lab tests and inspections are carried out to assure the quality â€Å"indicating factors such as fabric and seam strength, colourfastness, shrinkage, and other properties† suggested by Kothari (1999, p7) and there are authorities such as British Standards Institute and International Standards Organization to standardize the levels on test methods, performance and the specification. Sizing â€Å"Body type is the fundamental basis of sizing systems. For apparel sizing, body types are classified by body proportions as related to age and gender† indicated by Glock and Kunz (2005, p139), for example toddlers, juniors and women, there are also additional body types classified as petite, tall or plus sizes. It is suggested by Brown and Rice (2001) that age, sex and body types group together into classification generating the sizing system including a size range and there are sizing methods for the majority mass-produced clothing, e.g. size code. Size code can be expressed in letter (S, M, L) or number forms (10, 12, 14), which represents general body size, however, different numbers or letters are used in a particular garment, for example, in mens dress shirts, sizes are indicated according to the collar and the sleeve length measurements such as 16-34. According to the British Standard of body measurement, size code of the garment should be indicated clearly on a label and securely attached to where it is easily readable on the garment. Brown and Rice soon argued it is lack of standardization on apparel sizing and the numerical codes do not necessarily indicate adequate sizes for many female consumers. Glock and Kunz (2005; p141) enlightened that â€Å"size alone does not determine garment fit. Fit is how a garment conforms to or differs from the body. Fit is sometimes described as garment ‘cut. A well-cut garment conforms to the body in a comfortable and flattering manner.† Silhouette of a garment is often determined by anthropometrics, which is a set of measurement of human body establishing the size, shape and proportion of the body in order to provide and improve for better fit, physical comfort and performance of a garment. Fit is evaluated by Brown and Rice (2005) that can be controlled by five elements: grain, set, line, balance and ease. In order to establishing a good fit, the grain line of fabric needs to be parallel to the length of body; bias may be cut to achieve special effects. A garment with poor set will have wrinkles and folds pinpointing the locations of the fit problem, which the wrinkles caused cannot be eliminated by ironing. Twisted side seams is one example of distortion of the structural lines of the garment where side seams are meant to be hanging down and perpendicular to the floor and this may be caused by poor design or construction. Garments should balance from the front, back or sides and follow the silhouette of the body. Garment containing adequate ease should allow room for ordinary movements such as walking and breathing, and yet it is sometimes a style for a garment to be designed and made with extra fullness. In addition, stretch fabrics are particularly selected for conforming the exact body silhouette than rigid fabrics and manipulation of body scanning technology is introduced in recent years, obtaining more than a hundred measurements of a body in only few seconds and provided with this data, an absolute fit garment can be produced. CAD CAD (Computer Aided Design), an interactive computer design system extensively used in the clothing and textiles industry, is often used together with CAM (Computer Aided Manufacture). They can be distinguished by â€Å"CAD is generally used to support the creative processes in the design studio and CAM is used in the manufacturing process to control machinery or system (such as grading, lay planning or pattern cutting).† (Gray, 1998, p2) and it is suggested by Aldrich (1992, p84) that it has â€Å"an ability to simulate visual impressions†. CAD technology was originally developed for textile industry, and soon introduced into all processes in clothing industry â€Å"from apparel and textile design, pattern making, grading, garment production through to merchandising and data management.†(Burke, 2006, p157) The first stage in the process is often apparel and textile design. Designers uses CAD system in creating fashion illustration by simulating and designing textiles (wovens, knits, prints) and sketching silhouette of garments, presenting visual images of moodboards, colour palettes, fabric swatches, fabric draping, trims, embroidery motifs, stitch structures, scanning and editing images as well as producing higher quality of printouts. Pattern creation is the next stage in the clothing process. As CAD is a computerized system, it enables technicians â€Å"to scan, digitize in or create pattern blocks on screen and redesign pattern pieces where necessary† (Aldrich, 1992, p95), which makes pattern making very much convenience than it was before. Once the basic pattern is digitized into the computer and by inputting a size chart, â€Å"grading, or how each pattern shape changes to allow for different sizes, is automatically achieved.† (Aldrich, 1992, p83) With the digitalized system of pattern developing and grading, a lay plan (also called a marker), which is a cutting template, can then easily be generated of how the patterns should be laid out together â€Å"as closely and efficiently as possible† (Eberle, 2004, p145) to maximized usage of the fabric during the manufacturing process. Depending on the width of the fabric and pattern sizes, the lay can be planned into single size or multi-size. In addition, CAD is also used throughout the supply chain for communication between retailers, suppliers and customers. CAD can be integrated with other information technology systems, generating 2D designs to 3D, carrying out processes excluded in design and manufacturing stage, such as collecting sales orders and controlling stock as well as planning and visualizing shop floor layouts. Discussion Being a fashion buyer, there are some crucial factors of technology which have to be taken into consideration when a new range of products is under development. In term of range, every season retailers have various product categories as ‘fashion, ‘seasonal and ‘staple styles, different terminology maybe used in different retailers, such as ‘classic or ‘key items. Seasonal items are designed in specific themes for weather changes and traditional events including Halloween, Christmas and Easter, usually individual collection is designed for each category. Staple items are usually the basic styles selling in the previous season with more or less the same fitting however minor changes, such as style (from crew neck to V-neck) and colour combos. Fashion items are the unique and trendy items in the collection which only sell for a particular season and buyers are responsible for the selection of the collection including the outlook of items, fabrics used, colo urways by forcasting future trends. Goworek (2001, p20) defined range planning is that â€Å"the stage where buyers define the detail of the range that is to be offered to the customer in terms of styling, fabric, design details, suppliers and prices.† In the stage of planning, buyer needs to make decisions on the followings: Theme, fabrics, trims, patterns and colours to be used in each style; depending on what season and style the garment is in, different types of fabrics and colours may apply accordingly achieving specific outlooks. Size range for individual styles; most of the retailers usually have specific target market groups which the size range is based. However measurements sometimes vary slightly for fashion items. Range selection; the styles to be manufactured, the amount and ratio of styles such as tops and bottoms to be included in each category collection; there are usually hundreds of styles designed every season and only 60-70 styles are in final production list. Origin of the products; buyer considers the techniques to be used in the garments and decides where to place the bulk orders according to the manufacturers capabilities. Selling price; price to be sold in the stores â€Å"A product at any level must achieve the correct balance between price, quality, creativity and wearability†, said by Tungate (2004, p226). â€Å"Quality of textile and apparel products can prove decisive in the success or failure of companies in the fiercely competitive global market† stated by Kothari (1999, p1). Quality to the consumers means fitness for purpose such as comfort, warmth. Comfort can be performed by different sectors of a garment: fabrics, and design fitting. Fabric is the main component for comfort, which influences the presentation of a garment at the same time. Inadequately used fabric may result in not selling, for example an evening gown designed to be shiny and drapes well should use satin or silk not twill fabric, as the garment is worn next to skin, twill fabric is not appropriate for its surface is rough and uncomfortable to wear. Being attractively dressed is not the only reason for people to wear clothes; functional properties such as protection and keeping body warm is also a crucial factor and fabric should be appropriately used in apparel, additional finishing can be applied depending on purpose of garment, may be for different events and weathers, for example, a rain coat should have a waxed finish on the fabric surface protecting body from wet. Therefore, fabric sourcing is an essential process for new development; buyers should have background and update knowledge on fibres and fabrics as there is â€Å"continuous development of specialized fibers or fabrics for specific functions† (Kim and Johnson, 2009), as well as the technology in manufacturing. Since buyers may not be an expert on textiles, designer and the fabric technologists usually participate in the stage of fabric sourcing, it is important to distinguish the fibre contents and the constructions of a fabric as it is under British Standard that the fibre content must be clearly and accurately shown on a label stating what the garment was made of as well as the care instructions. Quality of the fabrics is tested by the authorized laboratory such as SGS, ITS ensuring fabrics achieving the standard of certain requirements in order to satisfy consumers. Brown and Rice (2001, p183) pointed out that â€Å"dyeing and printing are merchandising decisions as much as technical decisions because colour is critical to consumers when considering which garment to purchase.† When consumers first walk into shops, the first component appears to them is colour and the patterns of the garment. Buyers should always keep track on the fashion trend and the latest technology of dyeing and printing as well as competitors movements before making decisions as wrong decisions made may result in no sales and lose money, it is clearly shown by the failure case study of Marks and Spencer choosing the colour ‘grey to be the theme colour of its products. On the other hand, when making decisions, buyers should take into account the cost of the finishings needed to be applied to the fabrics and products, some finishings require special machinery for which not every manufacturer will have and for those who have, will demand a higher price for produci ng. For example, an additional cost of mercerizing process will be added to manufacturing the cotton fabric. Also, most of the time, fabrics are to be dyed into required colours and the cost of the fabric should include the dyeing cost, however for a product designed with garment dye finishing will cost more as manufacturers do not own a dyeing mill. Labour cost will also includes due to the constructions of the products using complicated machinery such as the cost of sewing in lock stitch will be less than sewing five-thread decorative overlock stitch. Cost can be eliminated in such minor sections to keep the whole production cost down, for one of the duties of buyer is to keep manufacturing cost down in order to make most profit for the company. Manually prototypes are manufactured with designated materials, colours and prints, then fitted on a model for buyers and designers reviewing if there should be any amendments, and while clothing designers use CAD systems together with other IT systems such as V-stitcher to perform ideas and stimulate designs by editing details, it is a more convenience and less time-consuming way to visual prototypes and change the materials, colourways, print patterns, trims and even the silhouette of a garment in a 2D and 3D computerized system as efficiency is crucial in this fast fashion industry. However, these digital systems are not affordable for every company. Consumers are concerned about apparel sizing and fit, they tend to purchase garments make them look well dressed and it is indicated by Brown and Rice (2005, p154) that â€Å"manufacturers aim to produce apparel that consistently fits their target market because apparel that fits increases sales and customer satisfaction† as well as gaining customer loyalty for they can expect to find a good fit as found before. The size range of garments available in store maybe different between retailers depending on what their target customer is. Moreover, garment measurements also vary between styles according to the perception of fashion, for example, the latest trend for womens top is oversized, measurement on shoulder of the fashion items will be bigger than a basic crew neck t-shirt. In order to achieve good fit, 3D body scanner can be applied to collect measurements of a model in the retailers target market group and transferring into computer data and collaborating technology of body scanning and V-stitcher, an avatar representing specific target market group is developed in V-stitcher system. Together with CAD system, where patterns are prepared, designers and buyers can review the styles on the avatar by different poses and movement and amend the fitting if necessary. Constructions of a garment can also be demonstrated in this collaboration system by putting specification of stitches and seams onto the prototypes. Nevertheless, it is difficult to examine the suitability use of stitches and seams without an actual finished prototype is produced. Conclusion This study illustrated the application of technology in the clothing and apparel industry from fibres to fabrics and to finished products, it is indeed used throughout all stages by designers, buyers and manufactures with digital and manual systems. Fibres and fabrics are being developed continuously, design and product development processes are becoming more and more dependent on the digital technology systems as demonstrated by Lectra, it is very useful to creating all the virtual images of designs, colourways and materials and generating into a collection in a computerized system. Technology is demonstrated as an advancement of this fast fashion industry. In order to success in the new product development, fashion buyers are responsible for making decisions for a complete collection of styles, based on researching the market for the latest trends, the consumer behaviours, and the most important is the application of technology. Design may be the key factor of a successful product, however, will not succeed without assistance with technology. The key elements of technology that influents fashions buyers decision in a new product development will be the technology achieving better fit and better quality to a garment.

Research methodology, different types of philosophical

Research methodology, different types of philosophical Fischer (2004) states that research methodology is the study which raises all types of philosophical questions for the researchers to know and check the availability of their knowledge. Saunders et al. (2007) states that, the research design will be the general plan of how to answer the research questions and it should contain: Clear objectives derived from the research questions It should specify sources from which data is collected Consider the constraints that the researcher will have access to data, location time and money Discussing ethical issues Cooper and Schindler (2008) mentions that the research task is a sequential process involving clearly defined steps. They also state that despite the variation in steps involved, the idea of sequence is useful in developing a research and maintaining an order as the research progresses. According to Teresa and William (1997), research methodology provides a systematic, planned approach to a research project and ensures that all aspects of the project are consistent with one another. The method that has been used for this research is based on the research process onion as described by Saunders et al. (2007). The research goes through different layers of the research onion. The various layers are philosophies, approaches, strategies, choices, time horizons and techniques and procedures. This chapter is divided into three sections. The first section deals with the research methods that have been used for this dissertation. The second part deals with data collection methods. The last section deals with population and sampling. Research Onion- Adapted from Saunders et al. (2007) Research philosophy: Saunders et al. (2007) mentions that research philosophy depends on the way you think about the development of knowledge. It is the first layer in the research onion proposed by them. According to them, there are three approaches to research philosophy. They are epistemology, ontology and axiology. Epistemology constitutes with the acceptable knowledge in the field of study; ontology is concerned with nature of reality where as axiology studies about the researchers value in all stage of research process. They argue that the choice of philosophy depends on the research question posed and the researcher feels that the approach that has to be used is Epistemology. Jancowickz (2000) mentioned epistemology as personal theory of knowing and what researcher feels as knowledge, what he counts as evidence and proof and what he does not. Saunders et al. (2007) mentioned that there are three epistemological positions namely, positivism, interpretivism, and realism. Positivism: Saunders et al. (2007) mentions that if research philosophy reflects the principles of positivism, then we will probably adopt the philosophical stance of a natural scientist. According to Bryman Bell (2007) positivism is an epistemological position that advocates the application of methods of natural sciences to study of social reality and beyond. Reilly (2006) defined positivism as a belief that only true knowledge is scientific in character, describing interrelationships between real and observable phenomena. Interpretivism: This is a philosophy where researcher be critical of positivism and argue that rich insights, into complex world are lost if such complexity is reduced entirely to a series of law like generations. It also emphasises on the difference between conducting a research among people rather than tangible objects. Realism: This is a philosophical approach which is based on that a reality exists that is independent of human thoughts and beliefs. It holds many thoughts from positivism and it scientifically questions what is regarded as acceptable knowledge. In realism, the approach assumes a scientific approach to the development of data and underpins the collection of data and understanding of those data. (Saunders et al., 2007, p105). There are two types of realism namely critical realism and direct realism. Direct realism is what the researcher experience through his senses represents the world accurately. In critical realism, what the researcher experiences are sensations and images of the things in the real world, but not the real thing. Research philosophy for this research: Saunders et al. (2007) argues that usually a combination of positivism and interpretivism are generally used in the management of business research. However, the research philosophy varies according to research question. This research focuses on impact of sales promotions on impulse purchases. Various authors have discussed the phenomenon that happens and the researcher is trying to explore the consumer behaviour on impulse purchase. The philosophy that is used in this research is realism. For this the researcher uses acceptable knowledge in the field of impulse purchase and consumer behaviour to understand the impact of sales promotion on impulse purchase and consumer loyalty. The researcher collects and analyses data using acceptable knowledge for the purpose of answering the research question, so the research is more inclined towards realism. Research Approach: Saunders et al. (2007) states that all research work involves theories and suggests the clarity of researchers theory at the beginning of the research could inform the research the approach taken in designing the research. They, suggest two types of research approach of reasoning. They are Inductive approach and Deductive approach. Inductive Approach: In inductive approach, the researcher would collect the data and develop and theory with the result of data analysis. According to Saunders et al. (2007), the following are the features of inductive approach. Gaining an understanding of meanings human attach to events A close understanding of research context A collection of qualitative data A more flexible structure to permit changes of research emphasis as research progresses A realisation that the researcher is part of the research process Less concern with need to generalise Deductive approach: Deductive approach method is the way of testing a theory. The researcher will develop a theory and suitable hypothesis. The research strategy is the developed to test the hypothesis that is developed. Roboson (2002) suggests a five-stage model through which the deductive stage will progress: Deduct a hypothesis from the theory Express the hypothesis in operational terms Test the hypothesis Examine outcome of the inquiry Modify theory in light of results Research Approach for this research: The researcher has chosen the deductive approach over the inductive approach for this research. In deductive approach for this research, an initial stage presents a general hypothesis. This initial stage contains secondary data mentioned by various authors. This hypothesis is then tested using the data collection methods to answer the objectives. Research Strategy: According to Saunders et al. (2007), seven different strategies can be used for a research. They are: Experiment Survey Case study Action research Grounded theory Ethnography Archival research The strategy that has to be used can be chosen depending on research questions and objectives, research time and other resources that are available. (Saunders et al., 2007) The most feasible solution for this dissertation is the survey method. The survey method is associated with deductive approach. It allows the collection of a large amount of data from sizeable population in highly economical way. Utilising the questionnaire, data can be standardised allowing easy compilation. It is also a cheap option for the researcher. The survey strategy also allows collecting quantitative data, which can be analysed using descriptive tactics. The survey strategy utilises the designing and piloting of data collection method to ensure a good response rate. In the case of this dissertation, the researcher plans to distribute questionnaire among the customers and thus do the survey for this dissertation. This will be handed out by the researcher himself which adds to the cheapness of the survey. The researcher is also planning to do two mini focus group interviews among the customers. Looking at all these options, the researcher feels that conducting a survey will be the best way to collect data for this research. Research choice: According to Saunders et al. (2007), the two main methods of data collection are quantitative data collection and qualitative data collection. Qualitative data that is used in research would be usually a non-numerical data. It has open-ended information. Example: Pictures or video clips. Quantitative data that is used in data would be numerical data consisting of graphs or statistics. It includes close-ended information such as attitude, behaviour of performance instruments. (John and Vicki, 2007). Saunders et al. (2007, p 146) Saunders et al. (2007) mentions that the researcher can use used both qualitative and quantitative data collection methods. This is known as mixed method of data collection. Both these could be done at the same time or one after the other, but the methods cannot be combined. John and Vicki (2007) argue that the weakness of both quantitative and qualitative methods can be overcome by using both the methods. If we use mixed methods, different methods like interview and questionnaire can be used for the study. They also state that mixed method research provides more comprehensive evidence for studying a research question than using just one method of data analysis. This was also mentioned as the most practical method since the researcher is free to use all the methods to address the problem. In the context of this research, the researcher used a combination of both quantitative and qualitative data techniques to find the data. The quantitative data is analysed with the help of questionnaires and the qualitative data is analysed with the help of interviews. The attitudes and impulse buying behaviour and perception of customers can be studied using the questionnaire surveys. For the qualitative data analysis, two mini focus groups consisting of three members each will be conducted by the researcher. The researcher will use the respondents observation and researchers observation to conclude his findings. In short, the researcher uses mixed method of data analysis to generalise the findings. Time Horizon: According to Saunders et al. (2007), time horizons are needed for the research design independent of the research methodology used. There are two types of time horizons namely Longitudinal and Cross-sectional. Longitudinal studies are repeated over an extended period. Cross sectional studies are limited to a specific time frame. This research is also limited to a specific time frame and hence the cross sectional time horizon is used. Data Collection Methods: There are two types of data involved with this research. The first one is primary data and the second type is secondary data. The secondary data contains the literature review, which is the view by various authors about the topic. The primary data which is collected to prove the hypothesis presented which is collected using secondary data. According to Saunders et al. (2007), the secondary data may not match the needs of new research; aggregations and definitions may also be unsuitable, there for to resolve this primary data has been employed to answer the nature of the problem and test the hypothesis. In other words, the secondary data is the data that is collected for some other purpose while the primary data is collected specifically for this research. Secondary data: According to Saunders et al. (2007), the secondary data consists of both quantitative and qualitative data. It contains both raw data and published data. Bryman and Bell (2007) stated that it could provide an answer to the research question. They also mentioned about the benefits of collecting secondary data. It helps us structuring ideas, developing new concepts, widen new directions to data, sketch population and organise appropriate approach to the research. Saunders et al. (2007) also mentions that the secondary data should be viewed with the same caution that we view the primary data. The researcher needs to make sure that it will be able to answer the research question and meet his objectives. For this research, the researcher gathered the secondary data from journal articles and textbooks. The journals were electronically collected from the Emerald Insight (http://www. emeraldnisight.com) and Business source complete. The researcher also referred many books and magazines. Books provided the foundation for the topic and for the research methods. The journals helped to get an insight from various authors that discussed about this topic. Magazines helped to find the current situations related to the topic. Primary data: Primary data is collected for the completion of this research. It is the data collected from the survey and we do not have any previous results for this data. There are two categories of data collection available. One of them is quantitative data collection and the second is the qualitative data collection. Qualitative data: The data that is non-numerical and that cannot be quantified is known as qualitative data. Saunders et al. (2007) mentions that the use of interviews can help the researcher to gather valid and reliable data that are relevant to his/her research. There interviews are mainly categorised into two namely standardised and Non-standardised interviews. Standardised interviews will have interview-administered questions where as the other one does not have that. Under non-standardised interviews, there are two categories. They are one-to-one and one-to-many. The one-to-one is further categorised into face-to-face, telephone and internet/intranet based interviews. The one-to-many interviews are of two kinds; group interviews and internet/intranet based group interviews. This kind of group interviews come under a category called focus group interviews. (Saunders et al. (2007) p 313) This research will be using the aid of focus group interviews. The focus group method is a form of group interview in which there are several participants, there is an emphasis on questioning on a tightly defined topic and the accent is upon interaction within the group and the joint construction of meaning. (Bryman and Bell, 2007) The main characteristic of this interview is, it involves more than one interviewee and typically contains four to twelve members. According to Cooper and Schindler (2001), the two advantages of using focus group interview are to get a depth understanding and it is a chance to observe reactions to the research question in an open-ended group setting. For this research, the researcher conducts two mini focus group interviews. These interviews are used to increase the credibly of the research and to form a background for the questionnaire design. The critical analysis of the focus group interviews helped the researcher to critically analyse the sales promotion and its impact on impulse purchasing behaviour of the participants. The researcher was able to find two groups of respondents who were willing to give the focus group interview. These groups contained both male and female participants, with the age group between 15 and 30. The interviewees were asked questions about the sales promotional activities in the store. They were also asked about the factors that affect them to buy things impulsively and if price promotions affect the impulse purchase. The mini focus interviews helped the researcher in questionnaire design by exploring the responses of sample population to analytically test the hypothesis using quantitative data. The response from the interviewees pulled out the conclusions that sales promotions play an important role in impulse buying behaviour of consumers. Quantitative data: The quantitative data is analysed using survey method. For this research, the researcher uses, questionnaire for the survey method. Saunders et al. (2007) mentions that a questionnaire includes all techniques of data collection in which each person is asked to respond to the same set of questions in a predetermined order. They also mention that it is one of the most widely used data collection within the survey strategy. The questionnaires are used in the research as it permits prompt and honest responses from a respondent than interviews. This sort of response is required for extracting information such as personal information. The biasness that is likely to occur by the difference in phrasing questions to different respondents is also eliminated by using questionnaire. The convenience, availability of resources in terms of time and cost and ease of automating data entry makes questionnaire the best choice for quantitative data analysis. According to Saunders et al. (2007), various factors affect choosing the questionnaire for a research. They are The characteristics of the respondents to whom the researcher wish to collect the information. Importance of reaching a particular person as respondent Size of the sample required by the researcher for the analysis Importance of the responders answers not being contaminated or distorted The type of question that the researcher needs to collect the data The number of questions that the researcher needs to ask to collect the data There are two types of questionnaires namely self-administered questionnaire and interview administered questionnaire. Self-administered questionnaire is used in this research because of its advantage that it can be completed without the presence of the researcher. This is supported by Brace (2004) that the absence of the researcher makes the respondent to be honest and the respondent gets enough time to answer the questions. One important thing that needs to be noted is the language used in the questionnaire. A simple language is usually preferred than using technical jargons. Bruce (2004) mentions that double barrelled questions and jargon must be avoided in order to reduce confusion among both parties Bryman and Bell (2007) mentions that piloting a questionnaire should be an integral part of the process. Piloting is the process by which the questionnaire is revised and tested until the researcher and clients are happy. It helps the researcher to improve the quality of questionnaire and its efficiency in assembling data. A pilot test was conducted among five MBA International students to validate the questionnaire. Based on their feedback, necessary amendments were made to the questions. Table 2: Questionnaire description: Sl. no Characteristics Questions 1 Collects the demographic information from respondents Q1,Q2,Q3 2 Identifies the shopping details like frequency and average spending Q4, Q5 3. Identifies the sales promotional activities in the store Q6,Q7, 4 Identifies consumers impulse buying behaviour and factors Q9,Q10,11 5. Identifies if price promotion affects impulse purchase Q12,Q13,Q14,Q15 The researcher distributed the questionnaires in Tesco retail store, Parnell Street, Dublin-Ireland. The researcher ensured that the consumers got enough time to complete the questionnaire. This researcher did not give any hints to answer the questions and this helped the respondent to honestly answer the questions. The researcher used an online tool called Surveymonkey for the data analysis (www.surveymonkey.com). The response and the scales used are mentioned in the data analysis chapter Population and Sampling: According to Cooper and Schindler (2008), a population is the total collection of elements about which we wish to make some inferences. They also mentioned that to draw the conclusion about the entire population, some of the elements of the population are to be selected and this process is called sampling. Saunders et al. (2007) mentions sampling technique provides a range of methods that enable to reduce the amount of data that is needed for consideration. They further mention that this is an alternative to the census method. They provide alternative when; It would be impractical for the researcher to survey the entire population The budget constraints prevent researcher from surveying the entire population The time constraints prevents the researcher from surveying the entire population Results are needed quickly Mayolor and Blackmon (2005), mentions that sampling frame facilitates, conclusion making about the social units that have been selecting units that are representative of the population. Saunders et al. (2007) classifies the sampling techniques into probability sampling Non-probability sampling. In probability sampling, the probability of each case being selected from the population is the same for all cases, where as in non-probability sampling, the probability of case being selected is being unknown. Cooper and Schindler (2008), argues that, if the non-probability sampling is feasible, if the total population for the study is unknown. In this case, the population are the customers of Tesco, Parnell Street, Dublin. Non-probability sampling is further divided into five types: Quota Sampling Purposive sampling Snowball sampling Self selection sampling Convenience sampling This research focuses on impact of sales promotion on impulse purchase and consumer loyalty. In this research, the quota sampling is found to be more appropriate for the sampling. Saunders et al., (2007) confirms that with the help of quota sampling, population could be divided into specific groups. This helps in calculating a quota for each group based on appropriate and obtainable data. According to Barnett (1991), cited by Saunders et al. (2007), quota sampling is entirely non-random and is normally used for interview surveys. It is based on the premise that the sample will represent the population, as the variability in the sample for various quota variables is the same as that of the population. For this research, the population is categorises into specific groups. Appropriate estimate from each group is prepared to distinguish the quota based on reliable data. Each interviewer will be analysed and the data will be collected from each quota. The data that is collected are then united to obtain a full sample. The researcher selected the quotas according to the age group and gender. The customers were selected by the respondent randomly first. The researcher then checked the respondents criteria of the age group and selected the people he wanted. Sampling Frame: The frame elements in the population are called the sampling frame. Saunders et al. (2007) states that the larger the samples size, the lower the likely error in generalising to the population. Hence, suitable sample should be governed by: The confidence required in the data Margin of error that can be tolerated Types of analysis that needs to be undertaken Size of the total population The sampling frame in this research includes the customers in the grocery section in Tesco, Parnell Street. The sampling size, frame and population are defined as follows: Sampling Size: 100 Elements: Customers of Tesco, Parnell Street Units: Grocery section in Tesco Parnell Street Extents: Dublin, Ireland Sampling Technique: Non-probability sampling (quota sampling) Sampling Error: 5% Time: May 2010-Aug-2010 The quotas and total sample size are given below:   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   AGE GROUP   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   MALE   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   FEMALE   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   15-30   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   25   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   25   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   31-50   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   15   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   15   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   51 and above   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   10   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   10   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   TOTAL POPULATION = 100 Time constraint was the main reason for the researcher to select a small population. The researcher ensured that the researcher were ensured ample time to complete the questionnaire. The researcher made sure that the questionnaire had a simple design with no technical jargons used which would have confused people otherwise. The researcher plans to distribute the questions to 100 people and expects a sampling error of 5%. Since it is a self-administered questionnaire, the researcher expects good response from the respondents.