Samsung are developing a phone with a bendable screen. Design a Coursework

Samsung ar developing a hollo with a bendable screen. Design a market placeing comms plan for the launch and first six months of Samsuns sensitive smartphone - Coursework ExampleFor example, when a new brand is advertised in the developing markets, the consumers increase their demand for the good resulting to higher sales for the play along. As one of the 4 Ps of marketing, communication is intended to have strategic and tactical implications with the former being long term and the latter short term. The reasons for using market communications include encouraging transaction by differentiating the brands, reinforcing, informing the customers, and persuading the potential buyers. Notably, for communication to have positive impact, consumers must(prenominal) be moved through a series of stages. These include creating awareness, creating interest, evaluation, trial and adoption (Kurtz, 2010). During communication, various tools are used such as advertising, sales promotion, person al selling, direct marketing, public relations, exhibition and digital media. Samsung is a South Korea based multinational company with numerous outlets but the headquarters is based in Seoul. Having been founded in 1938 by Lee Byung-Chul, the company is well known for producing graphic symbol brands that meet the needs of the consumers. Some of the quality brands that Samsung produce include Samsung Galaxy Tab A LTE, Samsung Galaxy Tab 8.0 LTE, and Samsung Galaxy Tab S6 among others. This root aims at discussing the marketing communication of Samsung in their effort to market a new smartphone which has user kindly features that makes it a competitive brand in the mobile sector.Samsung are developing a phone with a bendable screen. The product, which is expected to enjoy a strong positive relationship with the consumers, is expected to generate a turnover of $25 million in the first 6 months. In order to ensures that the consumers easily door the new brand, Samsung will establis h various outlets mostly in the major cities in emerging market such Cape Town in South Africa, Mumbai in India and So Paulo in Brazil. The company logistics system will also involve trucks whose role